2021年BEC商务英语考试口语指南：公司介绍

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2021年BEC商务英语考试口语指南：公司介绍

正文

In answer to your questions, Action Appliances hasbeen manufacturing top quality appliances for 15years now. We began selling rice cookers from onesmall shop in Taipei. At that time, we were strictly amom-and-pop operation.

To keep up with overwhelming customer response, the company expanded rapidly. Weimproved our R&D department and enlarged our product lines to include washers anddryers, refrigerators, and microwave ovens. Our appliances are geared toward households withhigh needs but minimal space.

Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance inone out of three households in Taipei alone.

With a strong home base, we feel we're ready to move overseas. Recent consumerresearchefforts prove that over 40% of the appliance market in Canada and the United States consistsof highly efficient, compact products. You'll find that our appliances meet these needs.

句型总结

●　开场白

1. In answer to your questions, Action Appliances has been manufacturing top qualityappliances for 15 years now.

2. Regarding your questions, Action Appliances has been in business for 15 years.

3. In response to your questions, Action has been producing top quality products for 15years now.

一开始就直接回答问题，不仅使晤谈进行顺利，并表示你对客户的问题定不回避。"regarding"及 "inresponse to"都有针对…的意思，皆可作为响应询问的开头语;并用现在完成式表示从过去到现在，一直从事的业务。

●　说明成长

1. To keep up with overwhelming customer response, the company expanded rapidly.

2. Customer response was overwhelming, so we were able to expand steadily.

3. We grew quickly and steadily due to a strong customer response.

说明公司刚开始营运时，顾客的热烈反应，以及公司因应的方式。"customer response"，顾客反应。

●　市场占有率

1. As a matter of fact, you'll find at least one Action appliance in one out of three households inTaipei alone.

2. In fact, our appliances are used in one out of three households in Taipei.

3. Actually, you'll find at least one Action appliance in one out of three households in Taipei.

本段应以明确的例子及统计数字，说明产品如何受欢迎，以支持公司的形象。用"as a matter of fact", "infact"及 "actually"做为句子开头语，使谈话口语化，同时加强语气。

●　公司的目标

1. Recent consumer research efforts prove that over 40% of the appliance market in Canadaand the States consists of highly efficient, compact products.

2. Marketing studies show that a market exists in Canada and the States for our compactproducts.

3. Recent consumer research leads us to believe that a market exists in Canada and the Statesfor our appliances.

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